Layman's description

The layman's description is a simple and easily understandable summary of the project, written for readers without a professional background. 

Think of the style as writing for the audience of a daily newspaper rather than a scientific journal, while aiming to “pitch” the value of your project.  

In contrast to the scientific summary, which which targets professional reviewers, the layman's description should engage and inform a curious non-specialist.  

Many foundations use the layman's description as a filter to determine which applications fall within the foundation's purpose and should therefore proceed to detailed evaluation. 

It is therefore essential to present the project in straightforward terms, avoiding scientific jargon and abbreviations.  

Always follow the foundation's guidelines regarding the length of the layman's description. In the absence of specific guidelines, limit the description to ½–1 page. 

A strong layman's description typically answers the following 5 questions: 

1. What is the project about? (Briefly and clearly—what will you investigate, develop, or implement?)
2. Why is it important? (What problem or need does it address and who will be affected?)
3. What specific activities will you carry out? (Describe methods or approaches in non-technical terms)
4. What outcome do you expect? (What do you aim to descover, develop or improve?)
5. How will it benefit society or the target group? (Who will benefit from the project's results, and in what way?)