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Good advice on using social media at Health

Being on social media takes planning, time, and commitment. So, think it through before you start a new channel.

How to do it:

  • Contact SoMe at Health for advice and sparring on your social media presence before you start.
  • Health Communication cannot help with setting-up profiles or channels and does not provide technical support either. 

It takes more than you think

It is easy to create a page or profile, and it can be tempting to just jump in and see how it goes. However, it is a good idea to think a little further ahead and make sure that you have the resources and content needed to make your social media presence a success.

10 things to consider before creating a social media channel

  1. Who do you want to reach - who is your target group?
  2. What is your objective for being on social media and is it the best way to reach your target group?
  3. What should your social media channel contribute with that users cannot easily find elsewhere?
  4. Social media is about network and interaction – it is not a digital notice board. Can your content create engagement among social media users and is it suitable for sharing, likes and comments?
  5. Does your unit have the resources required to maintain the profile/channel – to create posts, answer inquiries, keep an eye on comments and follow 'conversations' on different social media?
  6. Check whether your unit is allowed to use AU's logo when you communicate and are present on social media.
  7. When your unit is present on social media, it also represents AU as an organisation. You should therefore consider how you communicate. Do not upload texts, images or other forms of content on social media that your unit or AU cannot vouch for.
  8. Who is responsible for the social media channel – senior manager or rank-and-file employee, and what responsibilities follow?
  9. Good social media content is not always enough. Advertising and a ‘financial boost' can often help get the content out into the world – how much money can and will you use?
  10. Remember that social media takes a long time to build and get going. Assess whether the effort needed is worthwhile.

Guide to social media

Write to Health Communication (SoMe editorial team):

health.some@au.dk

Advertising

Official Health units have the option of paid advertising on LinkedIn.

Contact health.some@au.dk if you need help with advertising.

Use of logo

All official Health units such as departments and centres are allowed to use AU's logo on their social media.

In the case of other units such as student associations or cross-institutional projects, Health Communication determines whether AU's logo may be used.

Revised 13.01.2026
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Web team at Health