When the journalist calls

Good cooperation between expert and journalist

The healthcare sector provides the media with good material. Researchers and other experts at AU Health are therefore sometimes contacted by journalists.

Many people have tried this, but some people are uncertain about how to deal with a call from a journalist.

It can be a good idea to have this list of general advice at hand when dealing with journalists.

When the journalist calls

Ask questions

  • What is the journalist’s name and which media is he/she from?
  • Why is he/she ringing - what is the story about?
  • Will you be providing quotes or background information?
  • What is your role in the article?
  • Who else will be participating?
  • If you would like to have time to think things over, you can call the journalist later.

Your approach

  • Be friendly and accommodating
  • View the interview as a collaboration and an opportunity to share your knowledge
  • Avoid specialised or technical terminology
  • Use easily understandable language
  • Provide short, specific answers
  • Have a clear and simple message, which you stick to throughout the interview
  • Speak truthfully
  • Ask the journalist to send your quotes to you for approval and offer to review the article for factual errors
  • Respect the journalist's deadline
  • Inform your manager and/or the communications department

Download advice as a brochure

Click here to download good advice as a brochure (Danish)

Download the brochure

In the brochure you can read about:

  • What defines good material for the media?
  • What should you be aware of when a journalist rings to you?
  • What is a good story?

Read the brochure (PDF in Danish)

Get printed brochure

You can order a printed version of the brochure by contacting:

HE Communication
Vennelyst Boulevard 4, Building 1267 (ground floor)

DK-8000 Aarhus C

Further information

Contact the communication department if you need help with press relations.